Market View:
Enrollment Strategy

Market View is an enrollment strategy and insights tool designed to help admissions teams better recruit and market to prospective families.

The Challenge

The National Association of Independent Schools (NAIS) wanted to provide its members a tool that would allow them to better understand the prospective student market. Traditionally, visualizing complex data on a map was a cumbersome process that might require several different tools and lots of time, but members requested the ability to easily create reports and share data-driven enrollment strategies.

Users Needs

Members of the National Association of Independent Schools needed an elegant, data-driven resource that could be flexible in designing and sharing reports. After a research period to understand who would be using the new enrollment system and their roles and responsibilities, I was able to design an MVP tool where users could access open-source data, discover information within school districts, and build a strategy to share with their teams.

Map Functionality was Key

By organizing content in a way that was digestible and clear (for the not-so-tech-savvy users in education), prioritizing features such as saving and sharing reports, ensured the tool still felt familiar and comfortable. It incorporated the existing NAIS brand colors and visual identity to position the organization as a trusted name with innovative, new capabilities, while integrating natural language filtering and accessibility best practices.

Using ArcGIS by Esri (It's no MapBox)

Market View required integration with a robust third-party Geographic Information System (GIS): ArcGIS by Esri. This system included powerful geographic and demographic data sets that the engineering team leveraged to help users quickly load and identify key market opportunities in the Market View application.

Given user-defined search and filter criteria, engineering devised a strategy for querying, distilling, and rendering the compiled data on a map in a way that effectively worked around the limitations of the GIS API while minimizing performance impact.

The solution allowed users to access complete and relevant data, enabling them to garner insights about prospective students and to reliably generate reports that could be shared with other school members.

Sharing Insights

The overall designs were optimized for quickly sharing data and insights, as well as engaging teams, from the board of executives to the heads of member schools. This allowed members to collaborate and tell meaningful stories about the students in their regions, further enriching enrollment strategies.

©2019 Derrick Schippert. All rights reserved.

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